Graphic design

Visual identity, campaigns and editorial design.

enjoei

Banners and campaigns · Marketplace

As a graphic designer at enjoei, a Brazilian marketplace for new and pre-owned items, I created banners, newsletters and campaign pieces for the website and app, following the brand’s light and irreverent tone.

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Animated enjoei banner: Pitty’s shop
enjoei banner: Dona Diva Depressão
Animated enjoei banner: R$ 50 off on shoes
Animated enjoei banner: Cobrinha Fanfarrona, with shipping prices
enjoei banner: Dani Noce and Paulo
Animated enjoei banner: 12 interest-free installments
enjoei marketing e-mail for Consumer Day, inspired by a Brazilian retailer’s catchphrases
Animated enjoei e-mail: scratch card with a coupon button

Fretadão

Visual identity · Corporate mobility

New visual identity for Fretadão, a charter bus company for employee commuting, and the brand guidelines covering logo, variations, minimum size, colors, icons and typography.

Lato is the main typeface, for headings, and Rubik is used for body text. The guidelines also show the brand applied to the app and social media.

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Fretadão brand guidelines: cover, logo, variations, minimum size, colors, icon, applications, typography and posts
Typography page of the guidelines: Lato Bold as primary and Rubik Regular as secondary
Fretadão social media posts

Garsoni Seguros

Visual identity · Insurance consultancy

Visual identity for a consultancy specialized in insurance. Before the visual work, I defined the brand’s vision, audience and attributes with the client, and analyzed the identities already used in the industry.

The central concept was humanized support, explored through the letter G. The main green (#48746C) was chosen to convey stability and closeness.

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Final Garsoni logo: G symbol and the version with the tagline
Humanized support concept: care, support, service and personalization, with reference brands
Logo exploration based on the letter G, with outline and negative variations
Color palette: main green, secondary green, light and white, with HEX and RGB values
Garsoni business card, front and back
Brand applied to the Garsoni LinkedIn page

Kippu

Logo and visual identity · Commuter benefits

Logo and visual identity for a platform that helps companies manage their employees’ transit benefits and occasional transportation.

The brand builds on the idea of intermodal transportation and its connections, to express practicality and trust.

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Kippu logo on a green background
Mitr typeface and brand colors: green, magenta and yellow
Kippu business cards
Kippu social media posts

Capitães da Areia

Book design · Anhembi Morumbi University

Redesign of Jorge Amado’s novel Capitães da Areia (Captains of the Sands), developed for the Editorial Design course of my Graphic Design degree. The book measures 28 × 28 cm closed, a format chosen for a special edition.

The black, gray and yellow palette represents the contrast between the sand and the concrete of the city. The illustrations are my own, referencing Brazilian popular woodcut prints, and the typefaces simulate movable-type printing.

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Capitães da Areia book cover in yellow and black, with layered typography
Spread with a chapter title and a boat illustration
Black spread: Canção da Bahia, Canção da Liberdade
Page with a quote set in large yellow type
Black spread with a moon illustration

Dellas Massas

Logo · Family pasta business

Logo for a family-owned pasta business, with graphic elements and typography that evoke tradition and quality.

Dellas Massas logo
Round tags with the Dellas Massas logo
Yellow labels reading Feito com amor (made with love)